Naira Marley: How Nigerian government, media, parents encourage youth to be Marlian ambassador
By: Razaq Yekinni
It is no longer news that some young adults and teenagers are going astray in Nigeria and the reason for this is not farfetched, it is as a result of the present-day societal value of the people and the system. Right morals and values are now becoming a thing of the past and the people are seriously looking for means to justify their wrongdoings and deeds giving credence to civilization and socialization.
The recent trend of social vices and social ills strategic endorsement by a Nigerian artist, Afeez Fashola popularly known as Naira Marley has really affected the behavioral pattern and character of some of the citizens of the country at several levels. Moreover, the role of the agent of socialization is key in shaping the color of the society and those responsible for these are the media, the society, peer group, the parent, and the government and her apparatus.
The major responsibility of the media in any given society is to inform, educate and serve as means of entertainment. In a sane society, the media also pick up social responsibilities that are aimed at improving the lifestyle of their domicile society or state. These responsibilities range from projecting programs that shaping the thought and way of life of her audience while others may be aimed at correcting the social ills in the society in which the direct effect may not be seen immediately but will definitely have a ripple outcome on the citizen at the long run.
One of the roles of the media is to mirror the society so as to keep the public abreast of happenings around them and to serve as a medium of education for good morals and cautious tool against the negative principles or derogatory influence in the society.
Mirroring the society is a huge responsibility on the part of the media as it is now a super-agent of socialization in the 21century because some parents do not really have time for the upkeep of their children and these kids result in the media for a behavioral pattern.
It is imperative for media organizations to note that while mirroring the society, they have to be very careful as the media is so powerful that its programs influence the behavior of the people and thus the Bullet Theory of the media postulation which all media practitioners are aware of.
In recent times, so many media organization in Nigerian has thrown caution into the winds and loose guard, forgetting her gatekeeping theory of the press that allows the media to chunk-off both print and broadcast items that negate the social responsibility and developmental theory of the press. All media must be responsible for projecting and mirroring the society and not strategically encouraging social vices all in the name of entertainment or movie time.
Some media organizations must begin to use well-trained journalists, broadcasters, presenters and other front liners for all her broadcast programs as these sets of people understood the ethics of the profession and not some rookies who are positioned just because they have a good command of the language. Mass communication is not English speaking but communicating for the desired feedback. It is now important for responsible media firms to gate-keep contents that promote violence, social vices, abuse, drug abuse, molestation, thuggery, rape, to mention a few. Once this is done; then the place of the parents and parenting sets in.
Parenting today has been diluted unlike the regular African / Nigerian style of parenting where everyone shows concern in the upkeep of children in the community and ensures the right value and morals are instilled in children but today no one cares. Parents must take the bull by the horn and do their job as a parent and stop pushing their responsibilities to the teachers in school.
Where the media fails to live up to expectations, parents must sensor all the things their wards are exposed to such as movies, musicals, shows, social media, and the internet. Although one cannot completely sensor the last two but once the right morals had been instilled; the child will be able to discern and behave wisely. Surprisingly the reverse is the case; some parents encourage and instill bad morals unknowingly in the name of civilization and socialization.
The cause of the major social vices and social ills is bad parenting and this can be seen even at the most tender age of 2years and above in child upbringing. The kinds of clothes adorn for some kids by their parent or guardian encourages immoral dress sense and this makes these children feel they are on the right path while the parents are only being trendy thereby putting this innocent generation in a negative light.
Parental Control on all materials and media content
Parents are therefore advised to take child upbringing and good virtue as serious business that will put their wards on the desired pedestal. As parents, you must relinquish your own benefits for the upkeep of your wards’ and not just to provide all the material things they need and of what benefit is given the child the very best without instilling the right morals that will make them ready for the task ahead and prepare them for the university of life. Being a parent, you also educate your children on any trending issues and help them to know the right thing to do and the reason behind the happenings around them.
Parents are not expected to listen to a few radio programs or some musicals; watch some movies even TV shows at the presence of your kids considering the contents [adult, violence] of such programs. An adult can discern but these kids do not know their right from left considering their age range and they learn by modeling i.e doing what they see their parents or adults do in their presence believing it’s the right thing to do.
The trending issue on social media is the MARLIANS CULT VIRUS which is ruining the lives of several youths and the most disheartening of this is the recent trend around secondary school students even those in the junior classes who are harden addicted to everything Naira Marley does. From the little gathered on Wikipedia, Naira Marley was born in Agege, Lagos State, Nigeria. At 11 years old, he moved to Peckham, South London, England. He began his education at Porlock Hall, before moving to Walworth School where he got his General Certificate of Secondary Education. Naira Marley went to Peckham Academy where he graduated with a qualification in business administration. He went further to learn at Crossways College, presently Christ the King Sixth Form College, where he finished his business law. Naira Marley is a Nigerian and a musician with some unperceptive lyrics believed to have been influencing and promoting several social ills in the Nigerian society while his followers and fans are referred to as or preferred to be called MARLIANS.
Well, one should not see Naira Marley as the agent of bad behavior or illicit drug abuse in the society but just as every regular musician who has a lyric or style to project with passion and keen interest. We need to realize that so many people who are claiming to be Marlians have a personality of their own and they will align with any brand that seems to promote the personality they bear or carry within. Marlians are of several categories and class but the negative ones among the Marlians outweigh the positive because they are beltless boys, the no panties girls, the drug addicts, et’ al. All these characters had been in existence before Naira Marley comes to limelight and this is a fact.
Going back memory lane, Olamide’s Science Student is a song that preaches against the use of illicit drugs and at that time; the clubs, mass media, and others were balling with Baddo’s hit. The rate at which our youths and teenagers abuse these illicit drugs is very alarming thus Baddosneh dedicating a whole track to preach against the use of all forms of illicit drugs.
Then, I will say many of these youths are only hiding under Naira Marley to create a brand that already exists and not Marlian crooner. The media should have gatekeep Naira Marley from sight and leave him at the mercy of the club bangers and night bar disk jokers for all of his songs with illicit lyrics.
The Nigerian government should be more responsive to her duties and stop paying lips service to people’s affairs. Structures that has to do with the generality of the nation should be properly man and run by those willing and ready to work it out and not the lazy officers who were begged to take public service appointments or using public offices as compensating beverage to political leader, politicians both in office and out of office for their contributions to a course or envisaged future gains which will later tell on the national and government policies because it is these civil and public servants that will drive government people-oriented policies and programs. Now that it is looking like the recruitment process into the civil and public service is faulty as a result of “man know man and I sabi oga” pattern which has always prevented employment based on merit which will later kill the Nigerian public sectors and structures.
Nigerian Broadcasting Commission (NBC) is the broadcast regulatory body of Nigeria, it was established in 24th August 1992 by decree 38 which was later amended as an Act of the National assembly by Act 55 of 1999 that is popularly referred to as National Broadcasting Commission Laws of the Federation 2004 which serves the purpose of regulating, and controlling the activities of the broadcast firms in Nigeria. The mission of the commission is to define the standard of all aspects of broadcasting such as licensing, regulating and monitor an atmosphere that supports investment and development of excellent programs and technology for a viable industry that will compete favorably in the international information community.
In Nigeria today, with the trend in the broadcast world, the NBC has gone into a docile state as no sanction or penalty is being meted out to erring stations for every of their offenses against the ethics of the media and this has given the Nigeria Television and Radio stations free access to do what they as they wish without considering the implications of their broadcast or projected items on the society they are operating from.
The staff of NBC needs to start to monitor, regulate and give severe sanctions in line with her code of conduct and this way numerous havoc caused by illicit songs, programs, and broadcast items in our society will be cast off the shelve and create a better and benefiting media operation for Nigerians.
© Razaq Yekinni